Toyota
_ Discovering a loyalty program for dealerships
Overview
PurdyGo was conceived as a project that would give a sense of community and warmth to Purdy's and Toyota's clients. They needed a site where they could make their clients life easier, giving them access to what they needed and creating more than a dealership - client relationship, moving towards being a friend or an ally.
My Role
When the client called, they had a broad idea of their goal, however they hadn't tested it or really developed it. As a UX designer that was my objective, to create workshops and spaces that helped the client and I understand our users and design a great solution for their problems.
2019
1
Keep track of your car's needs
Purdy Go let the user "enroll" their car on the site, letting them upload a picture, giving their car a nickname and a profile page for the vehicle. This website also let them keep track of their scheduled check-ups and their vehicle stats.
2
Online check-ups and parts
Circlesandpyramids is a little personal practice that really helps me grow and improve my workflow but more impotantly the way I embrace real projects and the solutions I give.
3
Becoming an online buddy
We aimed to be more then just a "mechanic" or a "car dealership" for our customers, so we came up with the idea of "PurdyTrips", where we would give rewards to the users that went to a specific location, letting the company plan events and interact with the users.
Defining the Challenge
We wanted to create a digital "buddy" that would help user on every aspect of their vehicle needs. However we needed to understand what those needs where, we shouldn't assume we know a solution when we don't. So we asked users those needs and began brainstorming solutions.
The User
Purdy realized as a company they could offer a platform for their loyal clients to use as a companion of their car. By offering cool features like local tours guides and online workshop appointments their goal was to improve the engagement of the platform users.
Their needs
A place were they could easily request attention if they had a issue with the car, online workshop appointments, discounts, benefits, and tracking of the car's maintenance.
Sequencing is key
In the PurdyGo project, a crucial aspect was understanding the client's ambitious goals and effectively sequencing the project. By strategically prioritizing features and creating a well-defined MVP, we ensured that the client's vision was realized while delivering a functional product that met their immediate needs. This approach allowed us to efficiently iterate and build upon the foundation, empowering the client to achieve their long-term objectives.
Final Product
